In summary, an Audience Engagement Strategy allows you to create a journey that maps your audience’s buying journey and enables you to create compelling content to help them along this journey. At every step of journey each team can see where the customer is and use their functional expertise to help the audience progress further along their journey without impeding other team’s communications.

This journey context allows much better communication with your audience to increase their likelihood to become customers and when they do become customers you then have a contact strategy in place to ensure no mistakes are made to jeopardise the relationship the entire team before you worked so hard to achieve. With this approach you work with other internal teams instead of against them to move the customer towards a business goal that you can measure while the customer receives a relevant experience that fulfils a genuine need they have, providing a positive for all.

In summary, an Audience Engagement Strategy allows you to create a journey that maps your audience’s buying journey and enables you to create compelling content to help them along this journey. At every step of journey each team can see where the customer is and use their functional expertise to help the audience progress further along their journey without impeding other team’s communications.

This journey context allows much better communication with your audience to increase their likelihood to become customers and when they do become customers you then have a contact strategy in place to ensure no mistakes are made to jeopardise the relationship the entire team before you worked so hard to achieve. With this approach you work with other internal teams instead of against them to move the customer towards a business goal that you can measure while the customer receives a relevant experience that fulfils a genuine need they have, providing a positive for all.