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In summary, an Audience Engagement Strategy allows you to create a journey that maps your audience‚Äôs buying journey and enables you to create compelling content to help them along this journey. At every step of journey each team can see where the customer is and use their functional expertise to help the audience progress further […]

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Oct 0
Oct 0

Breaking down the silos to become customer-centric

We have already identified the pervasive problem of over communication with customers due to the wide variety of internal silos all communicating at once. But being aware of the problem is one thing, doing something about it is quite another, especially considering the complex nature of organisations and often their ever increasing global comms footprint. […]

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Oct 0
Oct 0

Can you create an omni-channel experience?

74% of marketers said that a cohesive omni-channel experience was important (34% said it was very important). (https://www.targetmarketingmag.com) We would all agree that there needs to be consistency of the brand experience across channels and the ability to interact where customers are and where they want to be and there is evidence to suggest that […]

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Oct 0
Oct 0

Adding AI to marketing

Artificial Intelligence (AI) has burst onto the scene and is now taking root within the marketing stack. From established vendors to innovative start-ups, specific applications are emerging that are simplifying tasks, enhancing analytics, freeing up resource and most importantly, creating new and exciting opportunities for customer engagement. While AI is at its best when it […]

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Oct 0
Oct 0

Aligning comms silos equals business benefits

Building a business case to break down the communications silos within a business does not only require a clear understanding of the business benefits that will be achieved but a considerable amount of internal alignment of different functions. While both are obvious points, they also pose significant challenges. To a degree, it is the challenging […]

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