This is the content!

In summary, an Audience Engagement Strategy allows you to create a journey that maps your audience’s buying journey and enables you to create compelling content to help them along this journey. At every step of journey each team can see where the customer is and use their functional expertise to help the audience progress further […]

In summary, an Audience Engagement Strategy allows you to create a journey that maps your audience’s buying journey and enables you to create compelling content to help them along this journey. At every step of journey each team can see where the customer is and use their functional expertise to help the audience progress further […]

In summary, an Audience Engagement Strategy allows you to create a journey that maps your audience’s buying journey and enables you to create compelling content to help them along this journey. At every step of journey each team can see where the customer is and use their functional expertise to help the audience progress further […]

  74% of marketers said that a cohesive omni-channel experience was important (34% said it was very important). (https://www.targetmarketingmag.com) We would all agree that there needs to be consistency of the brand experience across channels and the ability to interact where customers are and where they want to be and there is evidence to suggest […]

Can all content be centrally planned? Simple answer: yes. However, for many organisations the gap between how content is currently planned (i.e. within lots of separate teams) and planning content centrally may appear too enormous a challenge. To cross the gap, you need to take a big step back. Talking about ‘central planning’ has a […]

What is “customer timing”? In my previous article (https://bit.ly/2F1Cq0i), I talked about mapping the buying journey so that, as marketers, we could better help the customer through the process of buying and making a decision by gaining a better understanding of the true buying process. Customer timing is being ready when the customer is ready, […]

We have already identified the pervasive problem of over communication with customers due to the wide variety of internal silos all communicating at once. But being aware of the problem is one thing, doing something about it is quite another, especially considering the complex nature of organisations and often their ever increasing global comms footprint. […]

All too often Customer Journey Mapping (CJM) is constrained to the customer’s online journey and even then may only be the journey from entering your website through to the point of sale. However, creating true business success from CJM can only be achieved by considering the customer’s entire journey and that means looking across six […]

Building a business case to break down the communications silos within a business does not only require a clear understanding of the business benefits that will be achieved but a considerable amount of internal alignment of different functions. While both are obvious points, they also pose significant challenges. To a degree, it is the challenging […]